1)Google Ads (formerly Google AdWords): This is Google’s flagship advertising product, offering pay-per-click (PPC) advertising, where advertisers bid on keywords to display clickable ads in Google’s search results. Ads can also be displayed on Google’s partner websites through the Google Display Network.

2)Google Display Network (GDN): This network allows advertisers to place display ads (image, video, or text) on a variety of websites across the internet that are part of Google’s network. Advertisers can target specific demographics, interests, and websites relevant to their audience.

3)YouTube Advertising: Advertisers can run video ads on YouTube, targeting users based on demographics, interests, and behavior. These ads can appear before, during, or after YouTube videos, as well as alongside YouTube search results.

4)Google Shopping: This service allows retailers to promote their products directly within Google’s search results. Users searching for products can see images, prices, and other information directly in the search results.

5)Google Local Services Ads: Designed for local service providers (such as plumbers, electricians, or locksmiths), these ads appear at the top of Google search results when users search for services in their area. Advertisers pay per lead rather than per click.

6)Google AdSense: This program allows website owners to monetize their online content by displaying targeted ads from Google’s advertising network. Website owners earn money when visitors click on or view these ads.

7)Google AdMob: This platform provides mobile app developers with tools to monetize their apps by displaying targeted ads from Google’s network. Developers earn revenue when users interact with these ads within their apps.
8)Google Analytics: While not an advertising platform itself, Google Analytics provides valuable insights into the performance of Google advertising campaigns, helping advertisers track conversions, analyze user behavior, and optimize their campaigns for better results.

These are some of the main components of Google advertising, offering various options for businesses to reach their target audience across different platforms and formats.